EcoMall


WAL-MART'S GREEN STORES

Since 1989 when Sam Walton launched retailing's first major environmental marketing program, Wal-Mart has been engaged in a myriad of environment-related activities. One of the most notable is the building of an entire green store in Lawrence, Kansas, designed from the ground up to be environmentally sound. The store incorporates features such as sustainably harvested wood, a rooftop rainwater collection system, solar powered outdoor signage, and specially designed system of natural "daylighting" that has been linked to increased sales, presumably because of the pleasant environment and the enhanced attractiveness of the merchandise itself.

The store also includes an extensive recycling area and facilities for on-site community education. A second green demonstration store in Industry, California demonstrates high tech skylights, a massive solar electric awning that produces 14,000 watts of electricity to light, heat and cool the building as well as a granite-like interior finishing material made primarily of recycled newsprint and a bio-based resin derived from soy flour. (Source, "Minding the Store", Green Business Letter, Joel Makower, editor.)

Paul Higham, vice-president of marketing for Wal-Mart, explains how the chain's many environmental initiatives are spurred by consumers:

"Whenever you have a movement of any sort in this country, it begins with idealists who tend toward an extremely polarized view. But this is an issue that started because of real problems and concerns people had in their own neighborhoods, such as insufficient landfill capacity and questions regarding the quality of the water we drink and the air we breathe... The reality is that all of the idealistic statements that we have heard over recent years have now been translated into more pragmatic approaches such as sorting recyclables in the home and using municipal or private drop-offs."

"The average American knows infinitely more about these issues today than they did two years ago, and as people continue to learn more and more about what they can do, we see more and more people getting involved. At Wal-Mart, we're seeing that sentiment expressed in more and more letters from our customers." (Source: Pellet, Jennifer, "It's Not Easy Being Green," Discount Merchandiser).

Note: There are now two new green Wal-Mart stores: one in Moore, Oklahoma and another in Industry, Los Angeles. All three stores were built with the environment in mind!Written by: Jacquelyn A. Ottman


Click below to e-mail this article to a friend
or to post a link on your favorite sites.
Thank you! Bookmark and Share

RELATED LINKS:




Shop by Keywords Above or by Categories Below.

AIR PURIFICATION AROMATHERAPY BABIES
BEDDING BIRDING BODY CARE
BOOKS BUSINESS OPPORTUNITIES BUSINESS-TO-BUSINESS
CAMPING CATALOGUES CLASSIFIEDS
CLEANING PRODUCTS CLOTHING COMPUTER PRODUCTS
CONSTRUCTION CONSULTANTS CRAFTS
ECO KIDS ECO TRAVEL EDUCATION
ENERGY CONSERVATION ENERGY EFFICIENT HOMES ENGINEERING
FITNESS-YOGA FLOWERS FOODS
FOOTWEAR FURNITURE GARDEN
GIFTS HARDWARE HEMP
HERBS HOUSEHOLD INDUSTRY
INVESTMENTS JEWELRY LIGHTING
MAGAZINES MUSIC NATURAL HEALTH
NATURAL PEST CONTROL NEW AGE OFFICE
OUTDOORS PAPER PETS
PROMOTIONAL RESOURCES RECYCLED SAFE ENVIRONMENTS
SEEKING CAPITAL SHELTERS SOLAR-WIND
TOYS TRANSPORTATION VIDEOS
VITAMINS WATER WEATHER
WHOLESALE WOOD HOW TO ADVERTISE

 Green Living Magazine
Updated Daily!

* * * IN-HOUSE RESOURCES * * *
WHAT'S NEW ACTIVISM ALERTS DAILY ECO NEWS
LOCAL RESOURCES DATABASE ASK THE EXPERTS ECO CHAT
ECO FORUMS ARTICLES ECO QUOTES
INTERVIEWS & SPEECHES NON-PROFIT GROUPS ECO LINKS
KIDS LINKS RENEWABLE ENERGY GOVERNMENT/EDUCATION
VEGGIE RESTAURANTS ECO AUDIO/VIDEO EVENTS
COMMUNICATIONS WHAT PEOPLE ARE SAYING ACCOLADES
AWARDS E-MAIL MAILING LIST


EcoMall