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NATURAL VERSUS
SYNTHETIC COSMETICS
Your skin is the largest organ of your body and a kind of litmus paper to yourgeneral state of health. If you’re allergic to something often you’ll breakout in a rash. If you don’t feel well your skin may turn pale. Though the oldsaying is that “beauty is only skin deep,” the state of your skin reveals yourstate of health, and all sorts of instant decisions are made about you basedon your complexion.

Whether man, woman or child, your face is your fortune—it influences howpeople feel about you, how you feel about yourself. Even babies don’t escapejudgment: it has long been known that a cute child can misbehave more than onethat isn’t. Studies have shown that attractive people are hired first. Thus,your face can open the door to a great job, or cause you to be the personremembered across a crowded room. To be considered a beautiful woman or ahandsome man is everyone’s dream, the guarantee that love and success are sureto follow.

This vulnerability to vanity is well-known by the cosmetic industry. Women arebombarded with ads that picture youthful, anorexic models next to the jar ofsome dream cream and some pseudo-scientific copy. Men endure less of this sortof advertising, but ads for men’s hair care products rarely fail to show ahunky guy with a very full head of hair. What’s annoying about these ads isthat their first purpose is promote anxiety in the readers about theirappearance, because no one measures up. Not even supermodels look picture-perfect without an incredible amount of effort (and airbrushing), and thenonly for a few short years. Obviously, the ads promise what the products can’tdeliver. Second, the ads never focus on what is really in theproducts, except for a few well-chosen buzz words that include the ingredientflavor-of-the-month.

Let’s face it (pun intended): We know practically nothing about the productsthat we use on our bodies, despite the fact that how we look to others and toourselves is incredibly important to us. Couple this ignorance with the lackof understanding we have about our skin and how it functions—except for theoccasional snippet of ad copy we come across in magazines—and we have anappalling state of affairs.

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