EcoMall

CAMPBELL GOES ORGANIC

Campbell Soup Company is launching its first certified organic product, new Campbell'sŪ Organic Tomato Juice. Made from 100% certified organic tomatoes, the new juice variety carries the United States Department of Agriculture (USDA) Organic Seal. It will be available in 46-ounce, multi-serve plastic bottles at mainstream and specialty supermarkets nationwide by November.

The launch of Campbell's Organic Tomato Juice marks Campbell's foray into the organic arena. The organic food aisle is one of the most vibrant sections in today's supermarket environment, having grown 15-20% annually over the last 10 years, according to the Organic Trade Association, a membership-based business association representing the organic industry in the United States, Canada and Mexico.

"Campbell recognizes the tremendous growth in organic products and as the number one national brand, we wanted to expand our offerings to give consumers an organic option within the tomato juice category," says Sean Connolly, Vice President/General Manager of Campbell's Beverage Division. "We are very excited about the opportunities that this new product represents."

Campbell's first organic tomato varieties were planted in April, bred from seedlings selected by Campbell's Seeds Company in Davis, California. Campbell contracts with certified organic farmers in California who meet the highest standards to grow Campbell's organic vine ripened tomatoes. The tomatoes were harvested in early August and processed on certified lines in Campbell's Sacramento facility within 48 hours. The juice started shipping to stores on September 5th and full national distribution for the product is expected in November. The suggested retail price for the multi-serve plastic bottle is $2.69.

campbellsorganic

Click below to e-mail this article to a friend
or to post a link on your favorite sites.
Thank you! Bookmark and Share

Written by: Campbell Soup Company


RELATED LINKS:



Shop by Keywords Above or by Categories Below.

AIR PURIFICATION AROMATHERAPY BABIES
BEDDING BIRDING BODY CARE
BOOKS BUSINESS OPPORTUNITIES BUSINESS-TO-BUSINESS
CAMPING CATALOGUES CLASSIFIEDS
CLEANING PRODUCTS CLOTHING COMPUTER PRODUCTS
CONSTRUCTION CONSULTANTS CRAFTS
ECO KIDS ECO TRAVEL EDUCATION
ENERGY CONSERVATION ENERGY EFFICIENT HOMES ENGINEERING
FITNESS-YOGA FLOWERS FOODS
FOOTWEAR FURNITURE GARDEN
GIFTS HARDWARE HEMP
HERBS HOUSEHOLD INDUSTRY
INVESTMENTS JEWELRY LIGHTING
MAGAZINES MUSIC NATURAL HEALTH
NATURAL PEST CONTROL NEW AGE OFFICE
OUTDOORS PAPER PETS
PROMOTIONAL RESOURCES RECYCLED SAFE ENVIRONMENTS
SEEKING CAPITAL SHELTERS SOLAR-WIND
TOYS TRANSPORTATION VIDEOS
VITAMINS WATER WEATHER
WHOLESALE WOOD HOW TO ADVERTISE

 Green Living Magazine
Updated Daily!

* * * IN-HOUSE RESOURCES * * *
WHAT'S NEW ACTIVISM ALERTS DAILY ECO NEWS
LOCAL RESOURCES DATABASE ASK THE EXPERTS ECO CHAT
ECO FORUMS ARTICLES ECO QUOTES
INTERVIEWS & SPEECHES NON-PROFIT GROUPS ECO LINKS
KIDS LINKS RENEWABLE ENERGY GOVERNMENT/EDUCATION
VEGGIE RESTAURANTS ECO AUDIO/VIDEO EVENTS
COMMUNICATIONS WHAT PEOPLE ARE SAYING ACCOLADES
AWARDS E-MAIL MAILING LIST


EcoMall