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HOW TO THINK GREEN
AND EVEN SAVE MONEY WITH OIL

We are a mechanized society that cannot function without lubricants. The dilemma -- oil is both necessary for our way of life and potentially destructive to nature.

We strive for conservation and efficiency in many areas - so why not in our lubricants? Innovative, efficient lubricants are available that help solve our pollution problems and reduce dependence on foreign oil.

These lubricants improve performance and extend equipment life. These lubricants reduce pollution, emissions, and waste (handling, disposal, both quantity and cost). These lubricants improve our lifestyle, benefit the environment, and even save us money.

The intelligent choice over conventional oil is clearly superior, synthetic lubricants.

What are synthetics?

Simply put, conventional lubricants are refined from crude oil, and synthetics are designed through organic synthesis.

Synthetics have the ideal physical geometry in molecular size, shape, and weight makeup. Synthetics are pure, uniform, and predictably designable, allowing manufacturers to produce high performance products.

Energy Efficiency

"Energy efficiency is the single most cost-effective step to reduce pollution that leads to global warming." David Nemtzow, President, Alliance to Save Energy.

Synthetic lubricants are inherently very slippery. Compared to conventional lubricants, much less energy is needed to overcome internal fluid friction. Equipment performance and fuel efficiency are improved.

"Over one-third of the energy produced in the world is consumed in overcoming friction." Kenneth E. Bannister, Lubrication for Industry

Synthetics reduce friction and heat very effectively, greatly reducing component failure and rate of component wear. With friction reduced, equipment runs cooler and lasts longer

Synthetic's stable, contaminant-free chemistry is very resistant to thermal and oxidative breakdown. Synthetic engine oil, for example, can be safely used for extended intervals up to 11 times longer than conventional oil!

Synthetics have much higher film strength than conventional oils. Metal-to-metal breakthrough is significantly reduced - optimum protection.

Even in production, synthetics tread more lightly on the environment. Because synthetics perform much longer, less products overall are produced for a customer's needs. This translates also into less packaging, less resultant waste, less disposal, less energy used in production and distribution.

Bottom Line

The superior performance characteristics of synthetic lubricants are derived from the enhanced physical and chemical properties of the base fluids, blending options, and the effects of additives introduced into the final product.

Synthetics excel because of three predominant characteristics:

Significant reduction in friction and wear
Optimum performance at greatly extended temperature extremes, high and low
Rigorous and lengthy operation without chemical breakdown.

Synthetic lubricants outperform conventional lubricants in all criteria and applications.

For you, synthetics -- energy efficient - improved performance - reduced maintenance - extended equipment life - reduced waste -- extended fluid drain intervals - recyclable - reduced environmental impact - cost effective - resource conservation.

The true value of a product is not price, but what the product can do.

With the intelligent choice of synthetic lubricants, you can think green, save money, and help our planet.

Synthetics - The Right Environmental Choice

Written by: Harry O. Rakfeldt


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