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WHY A NATURAL LATEX MATTRESS
MAKES FOR A GREAT INVESTMENT

When making a choice for the best sleep surface, don't overlook the natural latex mattress. While high quality latex mattresses are generally more expensive than their mattress peers, they end up being a very wise investment because of how long they last. It has been said that only wealthy people can afford cheap mattresses because they have to buy them so often. The recommendation for replacing a traditional spring pillow top mattress every 5 to 7 years is totally irrelevant to natural latex as long as it is used properly and is only subjected to normal use.

If a natural latex mattress were to last in the neighborhood of around 20 years (which is very realistic for natural latex), and the pillow top mattress changed out every 6 years, the useful life of the two mattresses would be a 3.3:1 ratio. A high quality queen size natural latex mattress is in the ball park of about $2,000. A medium-end queen name brand pillow top mattress would be somewhere in the ball park of at least $1000. So, in a 20 year period you have an outlay of about $3,300 for the pillow top mattresses (without considering inflation) vs. $2,000 for a single natural latex mattress that is just as good after 20 years as the day you bought it.

One of the great virtues of natural latex is that as opposed to other inferior foams it demonstrates great elasticity and spring back. While other foam mattresses lose their shape and become indented and compressed progressively over time, natural latex has a resiliency that allows it to continually regain its shape and thus retain its pressure-relieving benefits for many years. So not only are you spending less for your mattress over the long run, you are more comfortable and you are getting better, uncompromised quality sleep night after night.

Poor sleep is one of the biggest reasons for decreased work productivity. Affected are your attitude, judgment, memory, and the quality and accuracy of your work. Sleep deprivation costs employers in the neighborhood of about $150 billion annually in lost productivity and absenteeism. But not only does poor sleep affect your employer, it can have a cumulative effect on the individual as well. The spillover effects of sleep deprivation can just as readily cause problems in interpersonal relationships, and in other unquantifiable areas of life. Within the next 20 years of your life, six of them will be spent sleeping. In total, about one-third of your life is spent on your mattress. You'll spend more time asleep on your mattress than you will driving your car, yet it is customary and very socially acceptable to spend tens of thousands of dollars on a vehicle. Much of the time the extra money spent on a vehicle beyond a certain point gives little more practical functionality. For a Baby Boomer, a one-time investment in a $2,000 natural latex mattress lasting the rest of his or her life can provide more value in terms of quality of life than can a fancy car (or just about anything else for that matter) costing many times that figure.

Natural latex mattresses offer not only great value and endurance, but they are also hypoallergenic, antimicrobial, and resistant to dust mites, mold, and mildew. The plant qualities of the Hevelia braselensis (the Para rubber tree) are intact with the mattress the latex foam is created into, making it a wonderful natural sleep surface that is hard to beat.

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