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ORGANIC BREAD
DOES WELL IN SUPERMARKETS

Once confined to food co-ops and natural foods stores, organic bread is doing well in supermarkets where it is being test marketed. In Bronx, New York, Food Emporium reports positive results are leading managers to add new varieties. "We're very pleased with the results. Already, consumer reaction has been good. We'll definitely continue carrying it and will offer more varieties," said William Vitulli of Food Emporium's parent company A&P.

The loaves currently offered are pre-sliced and come in varieties such as sourdough, wheat and multi-grain. They sell for $3.99 for a 24-ounce loaf. The company said it will also be adding an organic Kosher line soon. "Our bakery people see organic bread as an up-and-coming commodity even though it's more expensive," he said.

Mary Jane Butters, proprietor of Paradise Farm Organics, likens purchasing organic products to "creating social change with your shopping cart." Based in Moscow, Idaho, Butters said her company has grown so much that it's mostly chemical-free offerings now fill a 24-page catalog. The products come from Butters' five acre organic farm, her husband's 650-acre farm, which is making the transition to organic, and another certified organic operation. "More consumers want food that nourishes both person and place," she said. Written by: Food Safety News Institute for Agriculture and Trade Policy.
Source: Roseanne Harper, "Organic Bread Is Sprouting as Successful New Product."

THE GLOBAL PESTICIDE CAMPAIGNER is a quarterly publication of the Pesticide Action Network North America Regional Center (PANNA RC). PANNA is an international coalition of citizens' groups and individuals who oppose the misuse of pesticides and support reliance on safe, sustainable pest control methods.


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