REUSABLE WINE BAGS
AND THE BOTTOM LINE
Most retail grocers discovered long ago that one advantage to reusable bags was that customers were willing to pay for them. While each bag may not make a huge profit, the volume of sales increases the profit, and therefore the bottom line. The same can be true for wineries and liquor stores. If the reusable wine bags are offered, customers will buy them.
Having the store logo on the bag is an ingenious way to get free advertising. As customers use these reusable wine bags, they are seen by a countless number of people every day. Remember that the customer has paid for the bag, and they are now giving you free advertising for your business. Over time, this increases your customer base. Increased customer base means more sales.
Positive Company Image
People are becoming increasingly aware of recycling, and reducing carbon footprint. Those shops which do offer reusable wine bags are going to show customers that they too care about the environment. When the customers are impressed and happy, they tell others about it. Again, word of mouth recommendations are a plus for the bottom line of any company.
When people buy several bottles of wine, being handed a bulky box in which to carry it out is not going to leave a good impression on the customer. Reusable wine bags are a much easier way of carrying several bottles of wine, and the customers will take this into consideration at their next purchase. The reusable bags will make a very positive impression on the customer.
People love sales. Reusable wine bags can be used as an incentive to buy more wine. For instance, offer customers the chance to fill a wine bag. If they buy, say, 5 bottles at regular price, they can get 20% off the sixth bottle. The same can be done with the bags which hold 4 bottles, or even two. A little imagination is all it takes.
There simply is no downside for a business using reusable wine bags. They are inexpensive, can be customized, and have all of the advantages listed above, and then some. Many wineries and liquor stores have started using them on a trial basis, and due to the increased income and positive customer response, have continued offering them. Reusable wine bags are a minor investment for a company which results in huge returns. It is just good business to utilize a product that will increase customer base, income, and ultimately the bottom line. Customers are happy, businesses are happy, and there is less environmental waste to deal with. Itís a win-win situation.
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